In this fresh and important new way to understand why people buy, Maney shows how conflicting forces of fidelity and convenience determine the success, or failure, of new products and services in the marketplace.
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In this fresh and important new way to understand why people buy, Maney shows how conflicting forces of fidelity and convenience determine the success, or failure, of new products and services in the marketplace.
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Add this copy of Trade-Off: Why Some Things Catch on, and Others Don't to cart. $1.96, very good condition, Sold by The Maryland Book Bank rated 4.0 out of 5 stars, ships from baltimore, MD, UNITED STATES, published 2010 by Crown Currency.
Add this copy of Trade-Off: Why Some Things Catch on, and Others Don't to cart. $2.47, very good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2010 by Crown Currency.
Add this copy of Trade-Off: Why Some Things Catch on, and Others Don't to cart. $2.47, very good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2010 by Crown Currency.
Add this copy of Trade-Off: Why Some Things Catch on, and Others Don't to cart. $2.47, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2010 by Crown Currency.
Add this copy of Trade-Off: Why Some Things Catch on, and Others Don't to cart. $2.47, good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2010 by Crown Currency.
Add this copy of Trade-Off: Why Some Things Catch on, and Others Don't to cart. $2.47, good condition, Sold by ThriftBooks-Baltimore rated 5.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2010 by Crown Currency.
Add this copy of Trade-Off: Why Some Things Catch on, and Others Don't to cart. $2.81, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2009 by Crown Business.
Add this copy of Trade-Off: Why Some Things Catch on, and Others Don't to cart. $2.81, very good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2009 by Crown Business.
Add this copy of Trade-Off: Why Some Things Catch on, and Others Don't to cart. $3.04, good condition, Sold by Goodwill Books rated 5.0 out of 5 stars, ships from Hillsboro, OR, UNITED STATES, published 2009 by Broadway Books.
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