A Marketer's Guide to Understanding China's Digital Generation China's Digital Generation is driving the country's rapidly growing consumer economy. These savvy young consumers are a powerful force, shaping China's markets now and for years to come. Drawing on the massive ProsperChina Quarterly Survey, this book presents a clear, practical view of how this generation acts, shops, and plans for the future. Ample comparisons are made between Chinese and U.S. consumers, providing useful cultural and behavioral benchmarks for ...
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A Marketer's Guide to Understanding China's Digital Generation China's Digital Generation is driving the country's rapidly growing consumer economy. These savvy young consumers are a powerful force, shaping China's markets now and for years to come. Drawing on the massive ProsperChina Quarterly Survey, this book presents a clear, practical view of how this generation acts, shops, and plans for the future. Ample comparisons are made between Chinese and U.S. consumers, providing useful cultural and behavioral benchmarks for marketers of consumer products and services. A must-read for global leaders developing, refining and implementing marketing and communication programs in the world's most challenging and complicated market.
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Add this copy of Understanding China's Digital Generation: a Marketer's to cart. $6.99, good condition, Sold by HPB Inc. rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2013 by Prosper Business Development Cor.
Publisher:
Prosper Business Development Corporation
Published:
2013
Language:
English
Alibris ID:
18069915919
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Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of Understanding China's Digital Generation: a Marketer's to cart. $11.98, very good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2013 by Prosper Business Development Corporation.
Publisher:
Prosper Business Development Corporation
Published:
2013
Language:
English
Alibris ID:
17751723258
Shipping Options:
Standard Shipping: $4.99
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very Good. Very Good condition. From the collection of Tom Verlaine. Verlaine was a guitarist, singer, and songwriter who was a founding member of the seminal punk rock band Television. He was known for his innovative guitar playing and songwriting, and he is considered to be one of the most important and influential musicians of the past 50 years.
Add this copy of Understanding China's Digital Generation: A marketer's to cart. $15.26, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2013 by Prosper Business Development Corporation.
Add this copy of Understanding China's Digital Generation: a Marketer's to cart. $34.38, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2013 by Prosper Business Development C.
