"This book discusses the indispensable value of understanding consumer activities and the crucial role they play in developing successful marketing strategies by ocusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology"--
Read More
"This book discusses the indispensable value of understanding consumer activities and the crucial role they play in developing successful marketing strategies by ocusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology"--
Read Less
Add this copy of Understanding Consumer Behavior and Consumption to cart. $186.21, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2015 by Business Science Reference.
