This edited volume will help business and academic researchers understand the means-end approach to understanding consumers. This is a qualitative marketing research method to gain customer insight into decision making.
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This edited volume will help business and academic researchers understand the means-end approach to understanding consumers. This is a qualitative marketing research method to gain customer insight into decision making.
Read Less
Add this copy of Understanding Consumer Decision Making: the Means-End to cart. $63.36, new condition, Sold by Just one more Chapter rated 3.0 out of 5 stars, ships from Miramar, FL, UNITED STATES, published 2001 by Psychology Press.
Add this copy of Understanding Consumer Decision Making: the Means-End to cart. $87.95, new condition, Sold by GridFreed rated 5.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 2001 by Psychology Press.
Add this copy of Understanding Consumer Making to cart. $90.86, new condition, Sold by discount_scientific_books rated 5.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 2001 by Psychology Press.
Add this copy of Understanding Consumer Decision Making: the Means-End to cart. $92.11, new condition, Sold by GridFreed rated 5.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 2001 by Psychology Press.
Add this copy of Understanding Consumer Making to cart. $94.70, new condition, Sold by discount_scientific_books rated 5.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 2001 by Psychology Press.
Add this copy of Understanding Consumer Decision Making to cart. $130.34, new condition, Sold by Media Smart rated 4.0 out of 5 stars, ships from Hawthorne, CA, UNITED STATES, published 2001 by Taylor & Francis Group.
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