Understanding the Consumer is a core text for students of consumer or buyer behaviour. It looks at the subject from a psychological perspective and psychological themes that cross different areas are highlighted - such as personality patterns and lifestyle effects on shopping behaviour. The book is very student-friendly. It avoids jargon and attempts through examples and illustrations to put across just how interesting a subject this can be. The writing is lively and provocative, taking a slightly more sceptical and ...
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Understanding the Consumer is a core text for students of consumer or buyer behaviour. It looks at the subject from a psychological perspective and psychological themes that cross different areas are highlighted - such as personality patterns and lifestyle effects on shopping behaviour. The book is very student-friendly. It avoids jargon and attempts through examples and illustrations to put across just how interesting a subject this can be. The writing is lively and provocative, taking a slightly more sceptical and irreverent view of the subject than many texts in the area. At the end of each chapter there is an annotated further reading list and a selection of questions for discussion.
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Add this copy of Understanding the Consumer: a Psychological Approach to cart. $17.10, very good condition, Sold by Jenhams rated 5.0 out of 5 stars, ships from Dundee, UNITED KINGDOM, published 1997 by Palgrave.
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Seller's Description:
Very good. This book is in stock now, in our UK premises. Photos of our books are available on request (the pictures you see on Alibris are NOT our own).
Add this copy of Understanding the Consumer: a Psychological Approach to cart. $17.44, very good condition, Sold by Halcyon Books rated 5.0 out of 5 stars, ships from LONDON, LONDON, UNITED KINGDOM, published 1997 by Palgrave.
Add this copy of Understanding the Consumer: a Psychological Approach to cart. $19.90, poor condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1997 by Macmillan.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 700grams, ISBN: 9780333660638.
Add this copy of Understanding the Consumer: a Psychological Approach to cart. $19.94, fair condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1997 by Macmillan Business.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 700grams, ISBN: 9780333660638.
Add this copy of Understanding the Consumer to cart. $149.65, new condition, Sold by Media Smart rated 3.0 out of 5 stars, ships from Hawthorne, CA, UNITED STATES, published 1997 by MacMillan.
