Offers a 5-step model and critical tools useful for creating and managing a value delivery marketing strategy. This title offers a value creation and delivery process which helps a company to compete profitably in its marketplace by identifying the value expectations of target customers, and selecting the values on which it wants to compete.
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Offers a 5-step model and critical tools useful for creating and managing a value delivery marketing strategy. This title offers a value creation and delivery process which helps a company to compete profitably in its marketplace by identifying the value expectations of target customers, and selecting the values on which it wants to compete.
Read Less
Add this copy of Value-Based Marketing for Bottom-Line Success to cart. $7.20, very good condition, Sold by ThriftBooks-Baltimore rated 5.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2002 by McGraw-Hill Companies.
Add this copy of Value-Based Marketing for Bottom-Line Success to cart. $18.19, good condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2002 by Mcgraw-Hill Education.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Book contains pencil markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 900grams, ISBN: 9780071396561.
Add this copy of Value-Based Marketing for Bottom-Line Success: 5 Steps to cart. $38.15, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2002 by McGraw-Hill.
