Semiotics-- the study of signs and sign systems-- has become part of the curriculum of most art schools, and this accessible, visually outstanding introduction strikes the perfect balance between theory and practice. By examining text and image in advertising, as well as " high art" versus " popular culture, " it reveals the difference between signs (such as a word or picture) and signifiers (the concept or object to which it refers).
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Semiotics-- the study of signs and sign systems-- has become part of the curriculum of most art schools, and this accessible, visually outstanding introduction strikes the perfect balance between theory and practice. By examining text and image in advertising, as well as " high art" versus " popular culture, " it reveals the difference between signs (such as a word or picture) and signifiers (the concept or object to which it refers).
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Add this copy of Visible Signs: an Introduction to Semiotics to cart. $31.96, new condition, Sold by A Book Corner rated 5.0 out of 5 stars, ships from Beaverton, OR, UNITED STATES, published 2003 by Ava Pub Sa.
Add this copy of Visible Signs: an Introduction to Semiotics to cart. $52.19, new condition, Sold by Just one more Chapter rated 3.0 out of 5 stars, ships from Miramar, FL, UNITED STATES, published 2003 by AVA Publishing.
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