This book marries academic research results to the world of the informatics practitioner, in the quest to achieve high website rankings in search engine results. It is aimed at a mixed audience of academics and website owners/coders. The book contains a focused look at the elements which contribute to website visibility, and support for the application of each element with empirical research results. A series of real-world case studies completes the picture, with tested examples of research on website visibility elements ...
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This book marries academic research results to the world of the informatics practitioner, in the quest to achieve high website rankings in search engine results. It is aimed at a mixed audience of academics and website owners/coders. The book contains a focused look at the elements which contribute to website visibility, and support for the application of each element with empirical research results. A series of real-world case studies completes the picture, with tested examples of research on website visibility elements and their effect on rankings.The book has been written by a well-respected academic and practitioner in the field of search engines. It provides practical and real-world guidance for real-world situations. It is based on actual research in the field, which is often used to confirm or refute beliefs in the industry. It is not highly technical and assumes no in-depth programming background.
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