Get Joan Throckmorton's latest ideas on creating "breakthrough" direct response advertising. This second edition brings to life the use of database marketing and research, the value of teamwork in developing creative concepts, computer design and production, and electronic catalogs and home shopping. Plus, you'll find all the practical guidance you need to: -- Develop the most powerful creative strategies -- Choose the bestselling techniques and propositions for your product -- Create and produce direct mail packages and ...
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Get Joan Throckmorton's latest ideas on creating "breakthrough" direct response advertising. This second edition brings to life the use of database marketing and research, the value of teamwork in developing creative concepts, computer design and production, and electronic catalogs and home shopping. Plus, you'll find all the practical guidance you need to: -- Develop the most powerful creative strategies -- Choose the bestselling techniques and propositions for your product -- Create and produce direct mail packages and catalogs that sell more product -- Sharpen your creative concepts -- Create winning print response ads -- Develop powerful promotions for broadcast and the new electronic media
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Add this copy of Winning Direct Response Advertising: From Print Through to cart. $36.45, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 1997 by Ntc Business Books.
Add this copy of Winning Direct Response Advertising: From Print Through to cart. $125.42, new condition, Sold by GridFreed rated 5.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 1997 by Ntc Business Books.
