This groundbreaking guide analyzes how traditional PR has changed -- discussing what new, what works, and what doesn't -- and provides insight and advice on how to make offline and online PR work together for effective campaigns. Illustrations.
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This groundbreaking guide analyzes how traditional PR has changed -- discussing what new, what works, and what doesn't -- and provides insight and advice on how to make offline and online PR work together for effective campaigns. Illustrations.
Read Less