Ana Filipa Joaquim

Ana Filipa Joaquim is a PhD student in Globalization Studies at the Faculty of Social Sciences and Humanities, Universidade Nova de Lisboa. She holds a Master's degree in Teaching Economics and Accounting from the University of Lisbon and a degree in Marketing from IADE, Lisbon. Also has a specialist degree in Marketing and Management, from ISLA GAIA. Ana Filipa Joaquim is a lecturer at ISLA Santarém, teaching subjects related to digital marketing, consumer behavior, and entrepreneurship. With...See more

Ana Filipa Joaquim is a PhD student in Globalization Studies at the Faculty of Social Sciences and Humanities, Universidade Nova de Lisboa. She holds a Master's degree in Teaching Economics and Accounting from the University of Lisbon and a degree in Marketing from IADE, Lisbon. Also has a specialist degree in Marketing and Management, from ISLA GAIA. Ana Filipa Joaquim is a lecturer at ISLA Santarém, teaching subjects related to digital marketing, consumer behavior, and entrepreneurship. With extensive experience in secondary and higher education, Ana Filipa Joaquim has been involved in various educational initiatives, including the Youth Parliament and the Economics Olympiad. Her research interests focus on the intersection of education, marketing, and artificial intelligence, with recent publications addressing AI's impact on marketing and intergenerational leadership. Ana Filipa Joaquimis also actively engaged in research projects on disinformation and political communication strategies, particularly within populist movements in Portugal. She regularly participates in academic conferences and is affiliated with research centers such as IPRI - Nova University and Techn&Art - Instituto Politécnico de Tomar. See less