Chester A Swenson

CHESTER A. SWENSON is Founder and President of Marketing & Financial Management Enterprises, a well-known segmented marketing firm with offices in California, Michigan, and Texas. His numerous articles on market segmentation and lifestyle marketing have appeared in such publications as Journal of Business Strategy , American Demographics , Management Review , and the Los Angeles Business Journal .

CHESTER A. SWENSON is Founder and President of Marketing & Financial Management Enterprises, a well-known segmented marketing firm with offices in California, Michigan, and Texas. His numerous articles on market segmentation and lifestyle marketing have appeared in such publications as Journal of Business Strategy , American Demographics , Management Review , and the Los Angeles Business Journal . See less