Jean Noel Kapferer

Jean-Noel Kapferer (HEC, Ph.D Northwestern University) is recognized as one of the most influential specialists on brands. He has developed a unique style of analysis that is based on blending key research developments with very practical concerns. He has written eleven books on communication and brands, all of which have been translated into several languages.

Jean-Noel Kapferer (HEC, Ph.D Northwestern University) is recognized as one of the most influential specialists on brands. He has developed a unique style of analysis that is based on blending key research developments with very practical concerns. He has written eleven books on communication and brands, all of which have been translated into several languages. See less