Jochen Wirtz

Professor Jochen Wirtz is Vice Dean MBA Programmes and Professor of Marketing at the National University of Singapore. He is a leading authority on service management with more than 200 publications. His over 20 books include Intelligent Automation: Learn How to Harness Artificial Intelligence to Boost Business & Make Our World More Human (2021), Services Marketing: People, Technology, Strategy (9th edition, 2022), and Essentials of Services Marketing (4th edition, 2023). With translations and...See more

Professor Jochen Wirtz is Vice Dean MBA Programmes and Professor of Marketing at the National University of Singapore. He is a leading authority on service management with more than 200 publications. His over 20 books include Intelligent Automation: Learn How to Harness Artificial Intelligence to Boost Business & Make Our World More Human (2021), Services Marketing: People, Technology, Strategy (9th edition, 2022), and Essentials of Services Marketing (4th edition, 2023). With translations and adaptations for over 26 countries and regions, and combined sales of over 1 million copies, they have become globally leading services marketing textbooks. In addition to his publications, Prof. Wirtz has been recognized as one of the 86 highly cited researchers in economics and business in 2023 (Web of Science). This distinction places him among the world's most prominent researchers, as highlighted by the Highly Cited Researchers 2023 (list published by data analytics firm Clarivate). This recognition underscores his profound impact on both academic research and managerial practice. Prof. Wirtz's ongoing contributions ensure that he remains at the forefront of his field, where his expertise continues to shape the strategies of service businesses worldwide. Follow Jochen on LinkedIn (https: //www.linkedin.com/in/jochenwirtz), YouTube (https: //www.youtube.com/c/ProfessorJochenWirtz), and ResearchGate (https: //www.researchgate.net/profile/Jochen-Wirtz) . See less