Joseph Richards
Joseph Richards joined the marketing faculty at CSUS in 2001. He holds a doctorate in Marketing with further specialization in Econometrics from Syracuse University. He is an active researcher in the fields of Internet related aspects of consumer behavior, marketing strategy, marketing analytics, and statistical and quantitative marketing models. Recent research and focus is in big data analytics. His publications have appeared in many leading journals.
Joseph Richards joined the marketing faculty at CSUS in 2001. He holds a doctorate in Marketing with further specialization in Econometrics from Syracuse University. He is an active researcher in the fields of Internet related aspects of consumer behavior, marketing strategy, marketing analytics, and statistical and quantitative marketing models. Recent research and focus is in big data analytics. His publications have appeared in many leading journals. See less
