Kwame Simpe Ofori

Kwame Simpe Ofori is currently working in University of Electronic Science and Technology of China. His research interests are in the areas of consumer behaviour, technology adoption and trust in online systems and PLS path modelling. His papers have appeared in Information Technology and People, Marketing Intelligence and Planning, International Journal of Bank Marketing, Total Quality Management and Business Excellence, and Society and Business Review.

Kwame Simpe Ofori is currently working in University of Electronic Science and Technology of China. His research interests are in the areas of consumer behaviour, technology adoption and trust in online systems and PLS path modelling. His papers have appeared in Information Technology and People, Marketing Intelligence and Planning, International Journal of Bank Marketing, Total Quality Management and Business Excellence, and Society and Business Review. See less