Miralem Helmefalk

Miralem Helmefalk' sresearch explores sensory marketing, retailing, business and branding, environmental psychology, gamification, consumer behaviour, and e-health. A variety of contemporary techniques and technologies are used in experiments. He is recently also interested in gamification and generative adversarial networks for marketing.

Miralem Helmefalk' sresearch explores sensory marketing, retailing, business and branding, environmental psychology, gamification, consumer behaviour, and e-health. A variety of contemporary techniques and technologies are used in experiments. He is recently also interested in gamification and generative adversarial networks for marketing. See less