This book takes up where the phenomenally successful The Mac is not a typewriter left off, providing short, pithy chapters on all the typographic principles necessary to create sophisticated and professional typography. It covers issues and techniques that every designer and typographer will want to know, including how to make type more readable and legible, issues regarding punctuation and spacing, and examples of special techniques such as initial caps and swash characters. It also includes a chapter on evocative ...
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This book takes up where the phenomenally successful The Mac is not a typewriter left off, providing short, pithy chapters on all the typographic principles necessary to create sophisticated and professional typography. It covers issues and techniques that every designer and typographer will want to know, including how to make type more readable and legible, issues regarding punctuation and spacing, and examples of special techniques such as initial caps and swash characters. It also includes a chapter on evocative typography, or how to choose typefaces to emphasize your message, as well as how to cater typefaces according to project. In all, this book is an entire and final course in excellent typography.
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Add this copy of Beyond the Mac is Not a Typewriter: More Typographic to cart. $2.39, good condition, Sold by ThriftBooks-Reno rated 4.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 1996 by Peachpit Pr.
Add this copy of Beyond the Mac is Not a Typewriter: More Typographic to cart. $2.67, good condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 1996 by Peachpit Pr.
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Seller's Description:
Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
Add this copy of Beyond the Mac is Not a Typewriter: More Typographic to cart. $11.20, new condition, Sold by Chidoc5 Rare Books rated 2.0 out of 5 stars, ships from Highland Park, IL, UNITED STATES, published 1995 by Peachpit Pr.
Add this copy of Beyond the Mac is Not a Typewriter to cart. $13.59, good condition, Sold by TextbookRush rated 4.0 out of 5 stars, ships from Grandview Hts, OH, UNITED STATES, published 1996 by Addison Wesley Longman.
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Add this copy of Beyond the Mac is Not a Typewriter to cart. $17.00, very good condition, Sold by Hennessey + Ingalls rated 5.0 out of 5 stars, ships from Los Angeles, CA, UNITED STATES, published 1996 by Addison Wesley Longman.
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Used-Very Good. This book is the perfect companion to its award-winning predecessor The Mac is not a typewriter. Robin Williams picks up where the best-selling typographic primer left off, using her lively style to define the principles governing type and explain the logic behind them, so you can understand what looks best and why. Each chapter covers a different type secret, including use of evocative typography, tailoring typeface to project, spacing, puncuation marks, special characters, fonts, justification, and much more. Think of this as the typography equivalent of Strunk and White's The Elements of Style. This little book not only defines the principles governing type but explains the logic behind them so readers can understand and see what looks best and why.
Add this copy of Beyond the Mac is Not a Typewriter: More Typographic to cart. $28.27, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 1996 by Peachpit Pr.
Add this copy of Beyond the Mac is Not a Typewriter: More Typographic to cart. $49.76, new condition, Sold by Just one more Chapter rated 4.0 out of 5 stars, ships from Miramar, FL, UNITED STATES, published 1996 by Peachpit Pr.
Add this copy of Beyond the Mac is Not a Typewriter: More Typographic to cart. $68.64, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 1996 by Peachpit Pr.
