This casebook, written by a renowned communications expert, offers you the skills for successful case analysis, along with a comprehensive collection of 36 cases that may be applied to any Business Communication issue or theme. The cases in this book focus on real-world companies (i.e. Northwest Airlines, Merck, The Walt Disney Company, Google, Procter & Gamble, Wal-Mart, McDonalds, Sony and Kraft,) and provide the opportunity to put Business Communication theory into practice.
Read More
This casebook, written by a renowned communications expert, offers you the skills for successful case analysis, along with a comprehensive collection of 36 cases that may be applied to any Business Communication issue or theme. The cases in this book focus on real-world companies (i.e. Northwest Airlines, Merck, The Walt Disney Company, Google, Procter & Gamble, Wal-Mart, McDonalds, Sony and Kraft,) and provide the opportunity to put Business Communication theory into practice.
Read Less
Add this copy of The Business Communication Casebook: a Notre Dame to cart. $70.00, very good condition, Sold by Bank of Books rated 4.0 out of 5 stars, ships from Ventura, CA, UNITED STATES, published 2007 by Cengage Learning.
Add this copy of The Business Communication Casebook: a Notre Dame to cart. $80.33, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2007 by Cengage Learning.
Add this copy of The Business Communication Casebook: a Notre Dame to cart. $134.02, new condition, Sold by Just one more Chapter rated 3.0 out of 5 stars, ships from Miramar, FL, UNITED STATES, published 2007 by Cengage Learning.
