EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers ...
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EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.
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Add this copy of Eating the Big Fish: How Challenger Brands Can Compete to cart. $1.47, good condition, Sold by Zoom Books East rated 5.0 out of 5 stars, ships from Glendale Heights, IL, UNITED STATES, published 2009 by Wiley.
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Add this copy of Eating the Big Fish: How Challenger Brands Can Compete to cart. $2.43, like new condition, Sold by ThriftBooks-Baltimore rated 5.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2008 by Wiley.
Add this copy of Eating the Big Fish: How Challenger Brands Can Compete to cart. $2.43, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2008 by Wiley.
Add this copy of Eating the Big Fish: How Challenger Brands Can Compete to cart. $2.43, very good condition, Sold by ThriftBooks-Baltimore rated 5.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2008 by Wiley.
Add this copy of Eating the Big Fish: How Challenger Brands Can Compete to cart. $2.43, very good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2008 by Wiley.
Add this copy of Eating the Big Fish: How Challenger Brands Can Compete to cart. $2.43, good condition, Sold by Gulf Coast Books rated 5.0 out of 5 stars, ships from Cypress, TX, UNITED STATES, published 2009 by Wiley.
Add this copy of Eating the Big Fish: How Challenger Brands Can Compete to cart. $2.43, like new condition, Sold by ThriftBooks-Reno rated 4.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2008 by Wiley.
Add this copy of Eating the Big Fish: How Challenger Brands Can Compete to cart. $2.43, very good condition, Sold by ThriftBooks-Reno rated 4.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2008 by Wiley.
Add this copy of Eating the Big Fish: How Challenger Brands Can Compete to cart. $2.43, good condition, Sold by Goodwill rated 4.0 out of 5 stars, ships from Brooklyn Park, MN, UNITED STATES, published 2008 by Wiley.
Add this copy of Eating the Big Fish: How Challenger Brands Can Compete to cart. $2.49, good condition, Sold by newlegacybooks rated 5.0 out of 5 stars, ships from Annandale, NJ, UNITED STATES, published 2008 by Wiley.
