An illustrated discussion of the relationship between the graphic and linguistic elements of language, using familiar typographic examples from letter-writing conventions to the house style of printers and publishers. Language has graphic as well as linguistic aspects to it, and it is argued here that there are many opportunities for collaboration between typographers and applied linguistics. Organised in two parts, the first introduces aspects of typographic theory and history, and suggests areas of applied linguistics ...
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An illustrated discussion of the relationship between the graphic and linguistic elements of language, using familiar typographic examples from letter-writing conventions to the house style of printers and publishers. Language has graphic as well as linguistic aspects to it, and it is argued here that there are many opportunities for collaboration between typographers and applied linguistics. Organised in two parts, the first introduces aspects of typographic theory and history, and suggests areas of applied linguistics that offer approaches to the study of graphic language. The case studies in the second part examine everyday examples of display typography, house style and typing manuals, and letter-writing, from both theoretical and historical perspectives. Intended for a wide audience, including those unfamiliar with either these issues or the broad concepts in applied linguistics.
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Add this copy of Typography & Language in Everyday Life: Prescriptions to cart. $72.31, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2001 by Routledge.
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New. Trade paperback (US). Sewn binding. 224 p. Contains: Figures. Language in Social Life. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Typography & Language in Everyday Life: Prescriptions to cart. $72.32, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2001 by Routledge.
