Why do some companies prosper while others fail? Despite great amounts of research, many of the studies that claim to pin down the secret of success are based in pseudoscience. The Halo Effect is the outcome of that pseudoscience, a myth that Philip Rosenzweig masterfully debunks in THE HALO EFFECT. The Halo Effect describes the tendency of experts to point to the high financial performance of a successful company and then spread its golden glow to all of the company's attributes - clear strategy, strong values, and ...
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Why do some companies prosper while others fail? Despite great amounts of research, many of the studies that claim to pin down the secret of success are based in pseudoscience. The Halo Effect is the outcome of that pseudoscience, a myth that Philip Rosenzweig masterfully debunks in THE HALO EFFECT. The Halo Effect describes the tendency of experts to point to the high financial performance of a successful company and then spread its golden glow to all of the company's attributes - clear strategy, strong values, and brilliant leadership. But in fact, as Rosenzweig clearly illustrates, the experts are not just wrong, but deluded. In this irreverent and witty book, the author shows readers how to truly understand business performance. Readers will learn about the Delusion of Single Explanations, the Delusion of Absolute Performance, the Delusion of the Wrong End of the Stick, and other fantasies lovingly held by managers that ultimately destroy business success. Rosenzweig also suggests a more accurate way to think about leading a company, a robust and clearheaded approach that can save any business from ultimate failure.
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Add this copy of The Halo Effect: ...and the Eight Other Business to cart. $49.38, new condition, Sold by Just one more Chapter rated 3.0 out of 5 stars, ships from Miramar, FL, UNITED STATES, published 2007 by Free Press.
Add this copy of The Halo Effect: ...and the Eight Other Business to cart. $63.96, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2007 by Free Press.
Add this copy of The Halo Effect: ...and the Eight Other Business to cart. $72.17, new condition, Sold by GridFreed rated 5.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 2007 by Free Press.
Rosenzweig goes after the endless stream of "the 5 keys to business success" books out there by showing how behavioral biases, research faults, and the need for storytelling grossly influence the books' findings. Almost all of these best sellers such as Built to Last, In Search of Excellence, From Good to Great, etc. are dominated by the halo effect that accompanies winners (and an opposite effect that accompanies losers). A company that's performing well at the moment will suddenly be considered a strategic genius or a prime example of a strong company culture. The same company will be considered a strategic doofus as soon as things go poorly just a year later. People read these positive or negative traits into companies because of the survival or performance bias of evaluating things in hindsight.
Although Rosenzweig spends a bit too much time repeatedly beating home the same message, the Halo Effect is a much needed counterbalance to the super optimistic "anyone can be a winner" business books out there.
