This guide shows readers the basics of how to make themselves, or their business, known on the Internet. It helps readers evaluate what types of online marketing best matches their goals, then demonstrates how to implement a successful online campaign. The book covers the basics of having an effective Web page with the emphasis on the marketing message, while providing just enough technology information to empower the reader. Topics such as direct e-mail marketing, online community, budgets, online services (AOL, CompuServe ...
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This guide shows readers the basics of how to make themselves, or their business, known on the Internet. It helps readers evaluate what types of online marketing best matches their goals, then demonstrates how to implement a successful online campaign. The book covers the basics of having an effective Web page with the emphasis on the marketing message, while providing just enough technology information to empower the reader. Topics such as direct e-mail marketing, online community, budgets, online services (AOL, CompuServe), demographic analysis, chat groups and more are addressed. Special discussion is given to co-marketing opportunities on the Internet, how to increase first-time and repeat Web site traffic and how to best attract attention online. The accompanying CD-ROM includes tools for measuring the effectiveness of online advertising, ranking target markets and managing contacts.
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Add this copy of Marketing Online for Dummies to cart. $5.74, like new condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 1998 by For Dummies.
Add this copy of Marketing Online for Dummies to cart. $5.74, very good condition, Sold by ThriftBooks-Baltimore rated 5.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 1998 by For Dummies.
Add this copy of Marketing Online for Dummies to cart. $5.74, good condition, Sold by Once Upon A Time Books rated 4.0 out of 5 stars, ships from Tontitown, AR, UNITED STATES, published 1998 by For Dummies.
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Seller's Description:
This is a used book in good condition and may show some signs of use or wear. This is a used book in good condition and may show some signs of use or wear.
Add this copy of Marketing Online for Dummies to cart. $6.93, very good condition, Sold by HPB Inc. rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1998 by For Dummies.
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Add this copy of Marketing Online for Dummies to cart. $36.44, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 1998 by For Dummies.
