The seventh edition of this field-leading textbook provides an accessible and rigorous presentation of major theories of persuasion and their applications to a variety of real-world contexts. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal ...
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The seventh edition of this field-leading textbook provides an accessible and rigorous presentation of major theories of persuasion and their applications to a variety of real-world contexts. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). The new edition features expanded treatment of digital and social media; up-to-date research on theory and practice; an increased number of international cases; and new and expanded discussions of topics such as online influencers, disinformation and 'fake news,' deepfakes, message framing, normative influence, stigmatized language, and inoculation theory. This is the ideal textbook for courses on persuasion in communication, psychology, advertising, and marketing programs. Instructors can also use the book's downloadable test bank, instructor's manual, and PowerPoint slides in preparing course material.
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Add this copy of Persuasion: Social Influence and Compliance Gaining to cart. $56.06, good condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2023 by Routledge.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1150grams, ISBN: 9781032562018.
Add this copy of Persuasion: Social Influence and Compliance Gaining to cart. $58.45, new condition, Sold by Ria Christie Books rated 4.0 out of 5 stars, ships from Uxbridge, MIDDLESEX, UNITED KINGDOM, published 2023 by Routledge.
Add this copy of Persuasion: Social Influence and Compliance Gaining, to cart. $62.08, new condition, Sold by discount_scientific_books rated 5.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 2023 by Routledge.
Add this copy of Persuasion: Social Influence and Compliance Gaining to cart. $64.58, new condition, Sold by Media Smart rated 4.0 out of 5 stars, ships from Hawthorne, CA, UNITED STATES, published 2023 by H N H International Limited.
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Add this copy of Persuasion to cart. $72.96, new condition, Sold by Kennys.ie rated 4.0 out of 5 stars, ships from Galway, IRELAND, published 2023 by Routledge.
In this book, Gass and Seiter cover the minutia of the study of persuasion. Every conceivable communication theory is considered and every study known to man is described. Nothing is done in general terms and the student is not considered smart enough to do his/her own follow up or independent study.
This delightful text is presented in a typeset that is tight, concise and minuscule, so this dense text is offered in a format that is exceedingly uncomfortable to read. Further, the page size is so very large and and the book is in paperback format. All of these features combine to result in a product that must be held close to the face to read, most likely balanced on the knees to hold the large document up.
I do not recommend this text to any teacher, student or the casual reader. This level of detail is simply not necessary and the reading experience is completely uncomfortable.
Michael P
Sep 27, 2012
GREAT BOOK!
This book is chock-full of details on persuasion studies & theories, but presents it all in a very readable, coherent fashion. I'm A-cing my course!
This is the International version, but matches the assigned text page-by-page -- for about half the price!
