Rural markets offer a sizable and resilient pool of consumers to organizations and marketers. This book offers a comprehensive understanding of the fundamentals of rural marketing that influence consumer behaviour within the framework of a rapidly changing economy. The book: - includes in-depth discussions on critical issues in rural markets as well as case-studies that examine their socio-cultural nuances, peculiarities, and their economic and technological environments; - looks at concepts that are unique to rural ...
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Rural markets offer a sizable and resilient pool of consumers to organizations and marketers. This book offers a comprehensive understanding of the fundamentals of rural marketing that influence consumer behaviour within the framework of a rapidly changing economy. The book: - includes in-depth discussions on critical issues in rural markets as well as case-studies that examine their socio-cultural nuances, peculiarities, and their economic and technological environments; - looks at concepts that are unique to rural markets from the perspective of the buyer and the marketer and analyses buying behaviour and its influences as well as the pricing, value, and positioning of products by brands; - analyses emerging trends and the future of these markets and the introduction of digitization and ecommerce in rural areas; - offers marketing tools and a detailed understanding of rural markets for professionals working in small or low-income markets. The cutting-edge learning tools presented in this book will make it of interest to professionals, students, and researchers working in rural marketing and management, business and economics, management studies, business planning, and marketing.
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Add this copy of Rural Marketing: Growing the Non-Urban Consumer to cart. $53.53, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2024 by Routledge India.
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New. Print on demand Trade paperback (US). Glued binding. 236 p. Contains: Unspecified, Illustrations, black & white, Line drawings, black & white, Tables, black & white.
Add this copy of Rural Marketing: Growing the Non-urban Consumer to cart. $71.34, new condition, Sold by Booksplease rated 4.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2024 by Routledge India.
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New. Trade paperback (US). Glued binding. 236 p. Contains: Unspecified, Illustrations, black & white, Line drawings, black & white, Tables, black & white.
Add this copy of Rural Marketing: Growing the Non-Urban Consumer to cart. $78.18, new condition, Sold by Ria Christie Books rated 4.0 out of 5 stars, ships from Uxbridge, MIDDLESEX, UNITED KINGDOM, published 2024 by Routledge India.
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New. Trade paperback (US). Glued binding. 236 p. Contains: Unspecified, Illustrations, black & white, Line drawings, black & white, Tables, black & white.
Add this copy of Rural Marketing to cart. $86.99, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2024 by Routledge India.
Add this copy of Rural Marketing to cart. $119.74, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2024 by Routledge India.
