Now in its sixth edition, Persuasion: Social Influence and Compliance Gaining continues to boast an accessible voice and vibrant aesthetic that appeals to undergraduate students of communication, psychology, advertising, and marketing. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, ...
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Now in its sixth edition, Persuasion: Social Influence and Compliance Gaining continues to boast an accessible voice and vibrant aesthetic that appeals to undergraduate students of communication, psychology, advertising, and marketing. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). The new edition features an expanded treatment of digital and social media, up-to-date research on theory and practice, and enhanced discussions of topics such as political campaigning, emotional marketing, olfactory influence, and ethics. Instructors can also use the book's downloadable test bank, instructor's manual, and PowerPoint slides in preparing course material.
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Add this copy of Persuasion: Social Influence and Compliance Gaining to cart. $65.83, good condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2018 by Routledge.
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Add this copy of Persuasion: Social Influence and Compliance Gaining to cart. $80.92, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2018 by Routledge.
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Add this copy of Persuasion: Social Influence and Compliance Gaining to cart. $84.99, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2018 by Routledge.
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Add this copy of Persuasion: Social Influence and Compliance Gaining to cart. $144.04, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2018 by Routledge.
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In this book, Gass and Seiter cover the minutia of the study of persuasion. Every conceivable communication theory is considered and every study known to man is described. Nothing is done in general terms and the student is not considered smart enough to do his/her own follow up or independent study.
This delightful text is presented in a typeset that is tight, concise and minuscule, so this dense text is offered in a format that is exceedingly uncomfortable to read. Further, the page size is so very large and and the book is in paperback format. All of these features combine to result in a product that must be held close to the face to read, most likely balanced on the knees to hold the large document up.
I do not recommend this text to any teacher, student or the casual reader. This level of detail is simply not necessary and the reading experience is completely uncomfortable.
Michael P
Sep 27, 2012
GREAT BOOK!
This book is chock-full of details on persuasion studies & theories, but presents it all in a very readable, coherent fashion. I'm A-cing my course!
This is the International version, but matches the assigned text page-by-page -- for about half the price!
