Now in its fourth edition, this is a comprehensive yet concise introduction to professional writing for different media, which synthesises methods and ideas developed in journalism, public relations, management and marketing. Based on research in the field, it equips students with the ability to convey their ideas in a wealth of print and digital formats, in a variety of professional contexts internationally. It begins by examining the different aspects of the writing process before showing students how to adjust their ...
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Now in its fourth edition, this is a comprehensive yet concise introduction to professional writing for different media, which synthesises methods and ideas developed in journalism, public relations, management and marketing. Based on research in the field, it equips students with the ability to convey their ideas in a wealth of print and digital formats, in a variety of professional contexts internationally. It begins by examining the different aspects of the writing process before showing students how to adjust their style, tone and approach for different documents, including short memos, feature articles, press releases and reports. This new edition will continue to be an essential companion for undergraduates on professional writing and business communication modules. It will also be a valuable source of guidance for new professionals and entrepreneurs needing to get to grips with writing formal written documents. New to this Edition: - Fully revised throughout with coverage of a wider variety of journalistic writing - New content on mission and vision statements, annual reports and newsletters, alongside an overview of how organisations use social media and respond to crises - Includes more analysed examples of business documents Accompanying online resources for this title can be found at bloomsburyonlineresources.com/professional-writing-4e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
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Add this copy of Professional Writing (Macmillan Study Skills, 68) to cart. $28.41, good condition, Sold by SurplusTextSeller rated 5.0 out of 5 stars, ships from Columbia, MO, UNITED STATES, published 2019 by Bloomsbury Publishing PLC.
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Good. Trade paperback (US). Glued binding. 282 p. Contains: Illustrations, black & white. Bloomsbury Study Skills, 68. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
Add this copy of Professional Writing (Macmillan Study Skills, 68) to cart. $33.88, new condition, Sold by SurplusTextSeller rated 5.0 out of 5 stars, ships from Columbia, MO, UNITED STATES, published 2019 by Bloomsbury Publishing PLC.
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