Master the fundamentals of research design and data analysis with Research Methodology: Research Design and Data Analysis , a key volume in the Legend in Marketing series by Naresh Malhotra . This book delves into the principles of designing effective research studies , ensuring accurate data collection, analysis, and interpretation. Covering critical topics such as sampling techniques, experimental design, survey methods, and statistical evaluation , this collection provides researchers and professionals with a ...
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Master the fundamentals of research design and data analysis with Research Methodology: Research Design and Data Analysis , a key volume in the Legend in Marketing series by Naresh Malhotra . This book delves into the principles of designing effective research studies , ensuring accurate data collection, analysis, and interpretation. Covering critical topics such as sampling techniques, experimental design, survey methods, and statistical evaluation , this collection provides researchers and professionals with a structured approach to developing reliable and actionable insights . Malhotra's influential work is accompanied by expert commentaries from distinguished scholars, offering fresh perspectives on the evolving landscape of data-driven decision-making in marketing and business. Whether you are a researcher, student, or practitioner, this book equips you with the knowledge and methodologies essential for conducting high-quality research. Gain a deeper understanding of quantitative and qualitative analysis to drive strategic business decisions . Order now and refine your research expertise!
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Add this copy of Research Methodology: Research Design and Data Analysis to cart. $85.62, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2025 by Vibrant Publishers.
Add this copy of Research Methodology: Research Design and Data Analysis to cart. $133.90, new condition, Sold by Booksplease rated 4.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2025 by Vibrant Publishers.
