Partial-least-squares path modeling (PLS-PM), a composite-based form of structural equation modeling (SEM), offers great practical advantages to researchers and practitioners. It has been gaining increasing attention in various disciplines, including management information systems, marketing, strategic management, accounting, family business research, operations management, and organizational research. Yet advanced PLS-SEM techniques are not broadly used in hospitality and tourism research, which spells missed opportunities ...
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Partial-least-squares path modeling (PLS-PM), a composite-based form of structural equation modeling (SEM), offers great practical advantages to researchers and practitioners. It has been gaining increasing attention in various disciplines, including management information systems, marketing, strategic management, accounting, family business research, operations management, and organizational research. Yet advanced PLS-SEM techniques are not broadly used in hospitality and tourism research, which spells missed opportunities in terms of detailed analyses and actionable findings. Applying Partial Least Squares in Tourism and Hospitality Research provides a forum for leading names in the field to discuss the major topical issues and to demonstrate the usefulness of PLS path modeling for academics and practitioners in hospitality and tourism. Its ten chapters discuss key aspects of advanced PLS analysis and its practical applications, covering new guidelines and improvements in the use of PLS-PM as well as individual topics such as multi-group analysis (PLS-MGA), the predictive qualities of PLS models, minimum sample size estimation methods, the reporting of mediation and moderation analysis, the assessment of the reliability of reflectively measured constructs, and the assessment of overall model fit through consistent PLS and the bootstrap-based test. This comprehensive coverage serves both as an introduction to PLS for the uninitiated and as a go-to reference work for researchers and practitioners interested in the most recent advances in PLS methodology. Applying Partial Least Squares in Tourism and Hospitality Research is a must-read for academics in hospitality and tourism research and for hospitality and tourism practitioners such as industry consultants. Insofar as it can serve as a guidebook to recent advances within PLS-SEM, it is also of interest to researchers from other disciplines including management, business, and marketing.
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Add this copy of Applying Partial Least Squares in Tourism and to cart. $127.36, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2018 by Emerald Publishing Limited.
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New. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
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