"For legacy players that are looking to rebuild their current brand, the insights contained within this book can serves as a new map to help guide their way as they continue on in the cannabis landscape." - Brian Wasolich, Co-founder Leafly.com The United States cannabis industry is currently estimated to be a $55 billion market. Everyone, it seems, wants a piece of it. Celebrities like Mike Tyson, Jim Belushi and 2 Chainz have established cannabis brands alongside legacy names like Tommy Chong and the Marley family. But ...
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"For legacy players that are looking to rebuild their current brand, the insights contained within this book can serves as a new map to help guide their way as they continue on in the cannabis landscape." - Brian Wasolich, Co-founder Leafly.com The United States cannabis industry is currently estimated to be a $55 billion market. Everyone, it seems, wants a piece of it. Celebrities like Mike Tyson, Jim Belushi and 2 Chainz have established cannabis brands alongside legacy names like Tommy Chong and the Marley family. But what makes a cannabis brand successful? What techniques are companies using to brand and market their products? What market segments have been established? Is prohibition in non-legal states limiting or fueling the demand? Never before has a book been compiled on cannabis brands and the consumers they appeal to. In Branding Bud, David Paleschuck digs deep into this still-evolving industry to explore what small players and major conglomerates alike, are doing to bring their products to the forefront of consumer awareness. The results may surprise you. Branding Bud breaks stereotypes and sheds light on how an underground commodity is evolving into a range of national brands, each with their own unique identity. The book is a must-read for entrepreneurs, investors, marketers, designers and anyone interested in the rapidly evolving cannabis industry.--David Paleschuck
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Add this copy of Branding Bud: the Commercialization of Cannabis to cart. $4.90, good condition, Sold by Zoom Books Company rated 4.0 out of 5 stars, ships from Lynden, WA, UNITED STATES, published 2020 by Quick American Archives.
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Book is in very good condition and may include minimal underlining highlighting. The book can also include From the library of labels. May not contain miscellaneous items toys dvds etc. We offer 100% money back guarantee and 24 7 customer service.
Add this copy of Branding Bud: the Commercialization of Cannabis to cart. $5.88, very good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2020 by Quick American Archives.
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Add this copy of Branding Bud: the Commercialization of Cannabis to cart. $6.25, very good condition, Sold by Half Price Books Inc rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2020 by Quick American Archives.
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Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of Branding Bud: the Commercialization of Cannabis to cart. $8.57, good condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2020 by Quick American Archives.
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Good. Trade paperback (US). Glued binding. 224 p. Contains: Illustrations, color. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
