Straightforward photography, a restrained color scheme, simple texts set in a functional typeface: these are the formal elements that German graphic designer Michael Engelmann drew on to create an unmistakable pictorial language for posters, Engelmann came to advertising self-taught. In the 1950s, he set about expunging any trace of empty bourgeois enthusiasm for advertising by applying a strictly conceptual working approach. In his posters for Pirelli, "The Philadelphia Enquirer, Renault, or Roth Handle, images and ideas ...
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Straightforward photography, a restrained color scheme, simple texts set in a functional typeface: these are the formal elements that German graphic designer Michael Engelmann drew on to create an unmistakable pictorial language for posters, Engelmann came to advertising self-taught. In the 1950s, he set about expunging any trace of empty bourgeois enthusiasm for advertising by applying a strictly conceptual working approach. In his posters for Pirelli, "The Philadelphia Enquirer, Renault, or Roth Handle, images and ideas came together in a way as simple as it was compelling, creating signs of great associative force. His was a highly regarded contribution to graphic design's breakthrough into the age of mass communication; it introduced wit and a sense of using resources economically. "Poster Collection 10 brings together numerous posters created by Engelmann, who died prematurely at the age of 38.
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Add this copy of Michael Engelmann: Poster Collection 10 to cart. $24.48, good condition, Sold by Midtown Scholar Bookstore rated 5.0 out of 5 stars, ships from Harrisburg, PA, UNITED STATES, published 2004 by Lars Müller Publishers.
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Seller's Description:
Good-Bumped and creased book with tears to the extremities, but not affecting the text block, may have remainder mark or previous owner's name-GOOD PAPERBACK Standard-sized.
Add this copy of Michael Engelmann: Poster Collection 10 to cart. $25.03, very good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2004 by Lars Muller Publishers.
Add this copy of Michael Engelmann: Poster Collection 10 (German and to cart. $74.52, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2004 by Lars Müller Publishers.
Add this copy of Poster Collection-German and English Text to cart. $2,470.00, new condition, Sold by BWS Bks rated 5.0 out of 5 stars, ships from Ferndale, NY, UNITED STATES, published 2004 by Museen.
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New. 3037780398. *** FREE UPGRADE to Courier/Priority Shipping Upon Request *** – – *** IN STOCK AND IMMEDIATELY AVAILABLE FOR SHIPMENT-BRAND NEW, FLAWLESS COPY, NEVER OPENED--96 S. Mit 116 Abb., davon 98 in Farbe, 16, 5 x 24 cm--Pages: 64, Unadorned photography, definite colours, laconic texts set in functional type: these are the formal elements Michael Engelmann uses to produce a sign language that is dense, and yet seems nimble at the same time. Taking his lead from American advertising practice, he adopted a strictly conceptual working method in the 1950s, intending to drive any hint of unsophisticated adulation out of German advertising. Engelmann worked provocatively and showed a new way forward--with a bonus offer--
