This publication studies methods for creating flexible looks for public and cultural institutions. The classic logos normally used by companies are the result of a unique process of compression and abstraction. By contrast, flexible looks do not conceal their diverse components of identity in a logo, forming instead a complex family of symbols from them. In the combination of a basic logo and a family of symbols, the look is in a position to represent the fundamentals (the philosophy of the institution, its program) and ...
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This publication studies methods for creating flexible looks for public and cultural institutions. The classic logos normally used by companies are the result of a unique process of compression and abstraction. By contrast, flexible looks do not conceal their diverse components of identity in a logo, forming instead a complex family of symbols from them. In the combination of a basic logo and a family of symbols, the look is in a position to represent the fundamentals (the philosophy of the institution, its program) and the specifics (e.g., temporary exhibitions and events). The author describes the effect and potential of looks and offers the criteria that distinguish fully developed, dynamic looks. Case studies of famous designers such as Karl Gerstner and Ruedi Baur enhance the analysis. ILLUSTRATIONS 200
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Add this copy of Dynamic Identities in Cultural and Public Context to cart. $63.75, very good condition, Sold by Michael Knight, Bookseller rated 5.0 out of 5 stars, ships from Forest Grove, OR, UNITED STATES, published 2009 by Lars Müller Publishers.
Add this copy of Dynamic Identities in Cultural and Public Context, to cart. $109.99, good condition, Sold by MYBOOKSNME rated 1.0 out of 5 stars, ships from MIAMI GARDENS, FL, UNITED STATES, published 2010 by Lars Muller Publishers.
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Seller's Description:
Good. Trade paperback (US). Sewn binding. 254 p. Contains: Illustrations, black & white, Illustrations, color, Line drawings, black & white, Line drawings, color, Maps. Audience: General/trade. SOFT COVER(ST1416) FOLLOWING SPECIAL DESCRIPTION CAREFULLY: This sale is for a used Soft Cover Book: This book may be Contains writing Marking, Highlight, Answers for most Questions, Notes, Names, Marker s Marks, and/Under-lining. Back and front cover wrinkled & creased (YES), Stem s binding (Good), Water damaged (NONE), wrinkled pages (yes). You will be at most 65% satisfied with this item or your money back guarantee.
Add this copy of Dynamic Identities in Cultural and Public Context to cart. $123.64, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2009 by Lars Müller Publishers.
Add this copy of Dynamic Identities in Cultural and Public Context to cart. $151.24, new condition, Sold by Just one more Chapter rated 3.0 out of 5 stars, ships from Miramar, FL, UNITED STATES, published 2009 by Lars Müller Publishers.
