Customer Experience in the Context of Omnichannel Retailing: Analysis of Marketing Instruments, Channel Integration and Customer Experience Dimensions during the Customer Journey
The research focus of Nils Fr�nzel is on customer behaviour in omnichannel retailing. He focuses on the multidimensionality of customer experience and the reciprocal interactions between different dimensions of customer experience. He also looks at the importance of channel specific marketing instruments and channel integration along the customer journey. Nils Fr�nzel's analysis contributes to the latest research in the field of customer experience in omnichannel retailing and shows the importance of the different ...
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The research focus of Nils Fr�nzel is on customer behaviour in omnichannel retailing. He focuses on the multidimensionality of customer experience and the reciprocal interactions between different dimensions of customer experience. He also looks at the importance of channel specific marketing instruments and channel integration along the customer journey. Nils Fr�nzel's analysis contributes to the latest research in the field of customer experience in omnichannel retailing and shows the importance of the different stages of the customer journey.
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Add this copy of Customer Experience in the Context of Omnichannel to cart. $103.32, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2025 by Springer Gabler.
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New. Print on demand Contains: Illustrations, black & white. Handel und Internationales Marketing Retailing and International Marketing . XXV, 261 p. 31 illus. Textbook for German language market. Intended for professional and scholarly audience.
