El salseo y el pensamiento cr�tico se unen para revelar qu� pasa en las redes m�s all� de lo que muestran. - �Qu� es exactamente �todo ese trabajo que hay detr�s� del que tanto hablan los influencers? �No ser� todo... falso? - �Quiz� nadie est� preguntando tanto por esas prendas que al final resultan ser publicidad encubierta? - �Cu�nta verdad puede haber tras una campa�a millonaria? -�Es posible la amistad aut�ntica -�y el amor!- en un mundo de envidias, competitividad y ...
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El salseo y el pensamiento cr�tico se unen para revelar qu� pasa en las redes m�s all� de lo que muestran. - �Qu� es exactamente �todo ese trabajo que hay detr�s� del que tanto hablan los influencers? �No ser� todo... falso? - �Quiz� nadie est� preguntando tanto por esas prendas que al final resultan ser publicidad encubierta? - �Cu�nta verdad puede haber tras una campa�a millonaria? -�Es posible la amistad aut�ntica -�y el amor!- en un mundo de envidias, competitividad y apariencias? Este no es un libro escrito desde el odio o la mala baba, �que quede claro! Es solo un intento -divertido, aunque cr�tico y riguroso- de desmitificar las redes y a los dioses que las habitan vendi�ndonos vidas de color de rosa. Este ensayo es una invitaci�n a reflexionar m�s all� de la pantalla sobre temas como el precio de la fama, la sobreexposici�n en redes, la p�rdida de la intimidad o las inseguridades y los complejos, para intentar comprender este mundo desde todos sus �ngulos y acabar descubriendo que, quiz�, detr�s de cada personaje hay una persona con sus propios problemas, aunque estos no se muestren porque, la verdad, ense�ar un atardecer en Bali vende m�s que la sinceridad. ENGLISH DESCRIPTION Gossip and critical thinking join forces to reveal what goes on behind the scenes on social media. - What exactly is all the "behind-the-scenes work" that influencers say they do? Could it all be ... fake? - Haven't you ever wondered whether the props they use are nothing more than hidden advertising? - How much truth can there be behind a million-dollar campaign? -Is true friendship - or love! - possible in an industry ruled by jealousy, competition and appearances? Let's be clear, this essay wasn't written out of hate or malice. It is nothing more than an attempt - a fun one, although no less critical and rigorous - to demystify social media and the gods and goddesses who rule it, and who go to such lengths to sell us on their perfect lives. This essay is an invitation to look beyond the screen and ponder issues such as the price of fame, overexposure, the loss of intimacy, insecurities and complexes - to understand what really goes on in the social media world. Behind every fa�ade is a person with problems all their own, even if they don't show it because, let's face it, a sunset in Bali will get you more likes than sincerity.
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