A compelling fable that distills the essence of genius marketing strategies The "King of Positioning" Jack Trout presents the story of P.J. Bigdome, a newly appointed CEO looking for a new way to successfully learn about marketing. Luckily, within his PC lurks a genie with vast experience in the subject of marketing.
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A compelling fable that distills the essence of genius marketing strategies The "King of Positioning" Jack Trout presents the story of P.J. Bigdome, a newly appointed CEO looking for a new way to successfully learn about marketing. Luckily, within his PC lurks a genie with vast experience in the subject of marketing.
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Add this copy of A Genie's Wisdom: A Fable of How a CEO Learned to Be a to cart. $32.55, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2002 by Wiley.
