If you are an aspiring or professional photographer looking to break into advertising, "Advertising Photography: A Straightforward Guide to a Complex Industry" will provide you with an honest and uncensored look at this highly competitive and lucrative business. While working in the advertising photography industry can be glamorous and financially rewarding, it can also be intimidating and difficult to break into, requiring networking savvy, financial know-how, and marketing and business skills on top of photographic talent ...
Read More
If you are an aspiring or professional photographer looking to break into advertising, "Advertising Photography: A Straightforward Guide to a Complex Industry" will provide you with an honest and uncensored look at this highly competitive and lucrative business. While working in the advertising photography industry can be glamorous and financially rewarding, it can also be intimidating and difficult to break into, requiring networking savvy, financial know-how, and marketing and business skills on top of photographic talent. Advertising Photography strips away the glitz and presents a candid and complete picture with solid advice to newcomers. You'll learn how to get your business started, including writing a business strategy, successfully negotiating a bid, what to expect during the shoot, post production and delivery tips, and how to properly invoice your clients. The book explores several business management styles supported by the real-world experiences of veteran advertising photographers, illustrated with stunning full-color images of the work that got them where they are today. By examining the methods and strategies used by those who have already made it in the industry, you'll learn smart business practices to apply to your own work, giving you time to focus on the creative aspects of your craft, which is what will ultimately lead you to a successful advertising photography career. Learn from the experiences--good and bad--of those who have been there! -Practical how-to tips, information, and examples from each of the top genres -Learn how to get your business started, including writing a business strategy, licensing and copyright information, creating branding for websites and portfolios, insurance and legal issues, and more -Essential industry resources for estimating and invoicing software, professional organizations, marketing services, and creative consultants
Read Less
Add this copy of Advertising Photography: a Straightforward Guide to a to cart. $6.39, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2007 by Cengage Learning PTR.
Add this copy of Advertising Photography: a Straightforward Guide to a to cart. $6.39, very good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2007 by Cengage Learning PTR.
Add this copy of Advertising Photography: a Straightforward Guide to a to cart. $6.39, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2007 by Cengage Learning PTR.
Add this copy of Advertising Photography: a Straightforward Guide to a to cart. $6.39, fair condition, Sold by ThriftBooks-Reno rated 4.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2007 by Cengage Learning PTR.
Add this copy of Advertising Photography: a Straightforward Guide to a to cart. $6.40, very good condition, Sold by ThriftBooks-Baltimore rated 5.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2007 by Cengage Learning PTR.
Add this copy of Advertising Photography: a Straightforward Guide to a to cart. $7.99, new condition, Sold by Opa! Books rated 5.0 out of 5 stars, ships from Carson City, NV, UNITED STATES, published 2007 by Cengage Learning PTR.
Add this copy of Advertising Photography: a Straightforward Guide to a to cart. $8.00, new condition, Sold by Cronus Books rated 3.0 out of 5 stars, ships from Carson City, NV, UNITED STATES, published 2007 by Cengage Learning PTR.
Add this copy of Advertising Photography: a Straightforward Guide to a to cart. $10.39, good condition, Sold by Fables Books rated 5.0 out of 5 stars, ships from Goshen, IN, UNITED STATES, published 2007 by Cengage Learning PTR.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. This item has a different cover than shown in the listing but shares the same ISBN. A former library book with all the expected stamps stickers and markings. Spine reinforced with clear tape. Some shelf storage or usage wear present. The binding is tight and all pages are present. The pages appear unmarked. Pictures available upon request. Individually inspected by Shadow. Thanks for supporting an independent bookseller!
Add this copy of Advertising Photography: a Straightforward Guide to a to cart. $10.39, good condition, Sold by Goodwill of Silicon Valley rated 5.0 out of 5 stars, ships from San Jose, CA, UNITED STATES, published 2007 by Cengage Learning PTR.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Supports Goodwill of Silicon Valley job training programs. The cover and pages are in Good condition! Any other included accessories are also in Good condition showing use. Use can include some highlighting and writing page and cover creases as well as other types visible wear.
Add this copy of Advertising Photography: a Straightforward Guide to a to cart. $12.99, good condition, Sold by SurplusTextSeller rated 5.0 out of 5 stars, ships from Columbia, MO, UNITED STATES, published 2007 by Cengage Learning.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
