"A real-world introduction to advertising design in today's industry Advertising by Design is the most comprehensive, up-to-date guide to concept generation and design for advertising. Step-by-step instructions and expert discussion guide you through the fundamentals, as you develop the deeper understanding that connects the dots and sparks your creativity. Interviews with leading creative directors provide a glimpse into the real-world idea generation process, and case studies of successful ads allow you to dissect both ...
Read More
"A real-world introduction to advertising design in today's industry Advertising by Design is the most comprehensive, up-to-date guide to concept generation and design for advertising. Step-by-step instructions and expert discussion guide you through the fundamentals, as you develop the deeper understanding that connects the dots and sparks your creativity. Interviews with leading creative directors provide a glimpse into the real-world idea generation process, and case studies of successful ads allow you to dissect both the process and result to discover the keys to effective advertising. This new third edition has been thoroughly updated to reflect the industry's shift from print and TV ads to fully integrated transmedia campaigns, giving you invaluable insight into a broad range of media channels. New concepts and strategies for social media, digital media, pull marketing, creative content, and more are discussed in depth to help you tell an engaging story using every tool at your disposal. Ancillary materials including PowerPoint slides, quizzes, sample exercises and projects, links to video, and other online resources bring this book right into the classroom for a complete introduction to advertising design. Students seeking a career in advertising need the ability to generate idea-driven campaigns and adapt them for use in print, mobile, television, and social media formats. This book provides the well-rounded instruction required to succeed in the digital age. Master the fundamentals of advertising design for a range of media channels Integrate print, web, social media, and more to convey an engaging story Jumpstart your creativity with lessons from top creative directors Build your knowledge base around the reality of modern advertising Effective advertisers blend ideas, information, and entertainment in a way that reaches a range of audiences through a range of media types; this requires deep mastery of idea generation, copywriting, and graphic design. Advertising by Design helps you develop the skills and knowledge today's advertising industry demands"--
Read Less
Add this copy of Advertising By Design: Generating and Designing to cart. $32.41, good condition, Sold by Indiana Book Company rated 5.0 out of 5 stars, ships from Marion, IN, UNITED STATES, published 2021 by Wiley.
Add this copy of Advertising By Design: Generating and Designing to cart. $32.65, good condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2021 by Wiley.
Add this copy of Advertising By Design: Generating and Designing to cart. $35.43, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2021 by Wiley.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of Advertising By Design: Generating and Designing to cart. $52.93, new condition, Sold by FirstClassBooks rated 4.0 out of 5 stars, ships from Little Rock, AR, UNITED STATES, published 2021 by Wiley.
Add this copy of Advertising By Design to cart. $52.95, new condition, Sold by Collegebooksdirect rated 4.0 out of 5 stars, ships from Greenville, TX, UNITED STATES, published 2021 by Wiley.
Add this copy of Advertising by Design: Generating and Designing to cart. $56.00, new condition, Sold by BookstoreCA rated 5.0 out of 5 stars, ships from Arnprior, ON, CANADA, published 2021 by Wiley.
Add this copy of Advertising By Design Generating and Designing Creative to cart. $59.74, new condition, Sold by TextbookRush rated 5.0 out of 5 stars, ships from Grandview Hts, OH, UNITED STATES, published 2021 by Wiley.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. All orders ship SAME or NEXT business day. Expedited shipments will be received in 1-5 business days within the United States. We proudly ship to APO/FPO addresses. 100% Satisfaction Guaranteed!