Complete with examples, issues and applications, this study introduces the theory and practice of advertising. It provides insights into how advertising is done, who does it, and the critical questions that must be resolved. A range of media types are incorporated into the discussion.
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Complete with examples, issues and applications, this study introduces the theory and practice of advertising. It provides insights into how advertising is done, who does it, and the critical questions that must be resolved. A range of media types are incorporated into the discussion.
Read Less
Add this copy of Advertising: Principles and Practice to cart. $2.73, very good condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 1992 by Prentice Hall.
Add this copy of Advertising: Principles and Practice to cart. $2.84, good condition, Sold by ThriftBooks-Baltimore rated 5.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2005 by Prentice Hall.
Add this copy of Advertising: Principles and Practice to cart. $2.95, new condition, Sold by Poquette's Books rated 5.0 out of 5 stars, ships from Dewitt, MI, UNITED STATES, published 1999 by Prentice Hall.
Add this copy of Advertising: Principles & Practice to cart. $2.95, good condition, Sold by Taos Books rated 5.0 out of 5 stars, ships from Santa Fe, NM, UNITED STATES, published 2000 by Prentice Hall.
Add this copy of Advertising: Principles and Practice to cart. $2.95, good condition, Sold by Poquette's Books rated 5.0 out of 5 stars, ships from Dewitt, MI, UNITED STATES, published 1999 by Prentice Hall.
Add this copy of Advertising: Principles and Practice to cart. $3.33, good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1992 by Prentice Hall.
Add this copy of Advertising: Principles and Practice to cart. $5.00, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1992 by Prentice Hall.
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Add this copy of Advertising: Principles and Practice to cart. $5.12, very good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2000 by Prentice Hall.
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Very Good. Very Good condition. 5th edition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES.
Add this copy of Advertising: Principles and Practice to cart. $5.12, good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2000 by Prentice Hall.
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Good. Good condition. 5th edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES.
Add this copy of Advertising: Principles and Practice to cart. $5.60, good condition, Sold by BookHolders rated 5.0 out of 5 stars, ships from Gambrills, MD, UNITED STATES, published 1998 by Prentice Hall.
