This text uses a marketing segmentation approach to convey the essence of consumer behaviour and to connect psychological, sociocultural and decision-making aspects of consumer behaviour. The authors explain in an integrated fashion what consumer behaviour variables are, types and importance of consumer research and problems in performing research. It integrates the traditional and modern in consumer behaviour and explores unethical consumer behaviour, shoplifting, switching price tags, and wearing and returning clothes, ...
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This text uses a marketing segmentation approach to convey the essence of consumer behaviour and to connect psychological, sociocultural and decision-making aspects of consumer behaviour. The authors explain in an integrated fashion what consumer behaviour variables are, types and importance of consumer research and problems in performing research. It integrates the traditional and modern in consumer behaviour and explores unethical consumer behaviour, shoplifting, switching price tags, and wearing and returning clothes, for example. The work discusses environmentalism and social issues and expands coverage of consumer research to accomodate both positivist consumer research and interpretive consumer research. It examines cross-cultural behaviour in order to add examples and increased discussion of expected consumer behaviour in Europe.
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Add this copy of Consumer Behavior, 12th Edition to cart. $32.35, new condition, Sold by discount_scientific_books rated 5.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 2018 by Pearson.
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Add this copy of Consumer Behavior (What's New in Marketing) to cart. $55.97, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2018 by Pearson.
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