Designed for senior level undergraduate or MBA courses in marketing management, strategic management and advanced or applied marketing managment, this book contains 47 marketing cases that focus on major decisions faced by marketing executives, combined with supporting text material. All the cases have been class tested and present a diverse set of issues in a variety of industries, challenging the student to provide quantitative and qualitative analysis. Now in its sixth edition, this book has been updated and expanded to ...
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Designed for senior level undergraduate or MBA courses in marketing management, strategic management and advanced or applied marketing managment, this book contains 47 marketing cases that focus on major decisions faced by marketing executives, combined with supporting text material. All the cases have been class tested and present a diverse set of issues in a variety of industries, challenging the student to provide quantitative and qualitative analysis. Now in its sixth edition, this book has been updated and expanded to provide new case studies. Twenty three are from 1990-1992 and deal with issues encountered by well-known companies including Dell Computer Corp, Nissan, Circle K, Swatch, Proctor and Gamble, and Price Waterhouse. Twelve international cases covering marketing issues in the Pacific Rim, Central and South America, India, Canada and Europe are included, and 4 ethical and social responsibility cases encourage students to think beyond simple profits to appreciate a broader context of marketing decisions. Supplements available to this text are: instructor's manual; test bank; Lotus templates and student manual; and instructor's manuals for Lotus templates.
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Add this copy of Strategic Marketing Problems: Cases and Comments, 10th to cart. $1.74, very good condition, Sold by More Than Words rated 4.0 out of 5 stars, ships from Waltham, MA, UNITED STATES, published 2003 by Prentice Hall.
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Add this copy of Strategic Marketing Problems: Cases and Comments to cart. $2.47, good condition, Sold by Dream Books Co. rated 4.0 out of 5 stars, ships from Denver, CO, UNITED STATES, published 2006 by Pearson College Div.
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Good. Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing but the text remains fully legible. Dust jacket may be missing and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!
Add this copy of Strategic Marketing Problems: Cases and Comments to cart. $3.09, like new condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2003 by Prentice Hall.
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Add this copy of Strategic Marketing Problems: Cases and Comments to cart. $3.09, good condition, Sold by ThriftBooks-Baltimore rated 5.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2006 by Pearson College Div.
Add this copy of Strategic Marketing Problems: Cases and Comments to cart. $3.09, good condition, Sold by ThriftBooks-Baltimore rated 5.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2003 by Prentice Hall.
Add this copy of Strategic Marketing Problems: Cases and Comments to cart. $3.50, very good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2009 by Pearson College Div.
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Add this copy of Strategic Marketing Problems: Cases and Comments to cart. $3.60, good condition, Sold by Jenson Books Inc rated 4.0 out of 5 stars, ships from Logan, UT, UNITED STATES, published 2006 by Pearson College Div.
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The item is in good condition and works perfectly, however it is showing some signs of previous ownership which could include: small tears, scuffing, notes, highlighting, gift inscriptions, and library markings.
