Marketing Strategy is a concise and flexible text that that can be used in conjunction with case studies or supplementary readings in project-based marketing strategy courses. The emphasis on strategic decision-making is a key strength of this text. Students are helped to integrate their knowledge of marketing phenomena within the broader competitive framework of the strategic and tactical decisions that marketers and managers make every day. The latest new-economy developments have been included and a series of new case ...
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Marketing Strategy is a concise and flexible text that that can be used in conjunction with case studies or supplementary readings in project-based marketing strategy courses. The emphasis on strategic decision-making is a key strength of this text. Students are helped to integrate their knowledge of marketing phenomena within the broader competitive framework of the strategic and tactical decisions that marketers and managers make every day. The latest new-economy developments have been included and a series of new case studies from dynamic Australian and New Zealand businesses incorporated for applied study. Marketing Strategy assumes the reader is already familiar with the basics of buyer behaviour, the four Ps, and other marketing fundamentals. With extensive content on four key trends - entrepreneurial companies, the growth in international trade, internet advertising and marketing metrics - this title is a perfect match for modern strategic marketing courses.
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Add this copy of Marketing Strategy: a Decision Focused Approach to cart. $1.58, very good condition, Sold by Open Books Ltd rated 5.0 out of 5 stars, ships from Chicago, IL, UNITED STATES, published 2005 by McGraw-Hill/Irwin.
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Add this copy of Marketing Strategy: a Decision Focused Approach to cart. $2.67, very good condition, Sold by BooksRun rated 5.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2010 by McGraw-Hill/Irwin.
Add this copy of Marketing Strategy: a Decision Focused Approach to cart. $2.67, good condition, Sold by BooksRun rated 5.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2007 by McGraw-Hill/Irwin.
Add this copy of Marketing Strategy: a Decision-Focused Approach to cart. $3.98, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2005 by Irwin/McGraw-Hill.
Add this copy of Marketing Strategy: a Decision-Focused Approach to cart. $3.98, good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2005 by Irwin/McGraw-Hill.
Add this copy of Marketing Strategy: a Decision Focused Approach to cart. $4.31, very good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2007 by Irwin/McGraw-Hill.
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Add this copy of Marketing Strategy: a Decision Focused Approach to cart. $5.00, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2010 by McGraw-Hill/Irwin.
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Add this copy of Marketing Strategy to cart. $6.42, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2008 by Mcgraw-Hill Education Singapor.
Add this copy of Marketing Strategy to cart. $6.42, fair condition, Sold by ThriftBooks-Baltimore rated 5.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2008 by Mcgraw-Hill Education Singapor.
