This text covers the concepts and theories of creating and implementing a marketing strategy, and offers a focus on the strategic planning process and marketing's interfunctional relationship.
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This text covers the concepts and theories of creating and implementing a marketing strategy, and offers a focus on the strategic planning process and marketing's interfunctional relationship.
Read Less
Add this copy of Marketing Strategy: Planning and Implementation (Irwin to cart. $6.00, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 1996 by Richard D Irwin.
Add this copy of Marketing Strategy: Planning and Implementation (Irwin to cart. $6.00, very good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 1996 by Richard D Irwin.
Add this copy of Marketing Strategy to cart. $6.93, good condition, Sold by The Maryland Book Bank rated 4.0 out of 5 stars, ships from baltimore, MD, UNITED STATES, published 1998 by Irwin Professional Publishing.
Add this copy of Marketing Strategy to cart. $7.26, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1998 by McGraw-Hill College.
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Seller's Description:
Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of Marketing Strategy: Planning and Implementation to cart. $19.90, poor condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1999 by Mcgraw-Hill Education (Ise Editions).
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 850grams, ISBN: 9780071168472.
Add this copy of Marketing Strategy: Planning and Implementation to cart. $26.20, new condition, Sold by discount_scientific_books rated 5.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 1999 by McGraw-Hill Education (ISE Editions).
Add this copy of Marketing Strategy: Planning and Implementation (Irwin to cart. $30.48, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 1995 by Richard D Irwin.
Add this copy of Marketing Strategy to cart. $32.30, new condition, Sold by Media Smart rated 4.0 out of 5 stars, ships from Hawthorne, CA, UNITED STATES, published 1999 by The McGraw-Hill Company.
Add this copy of Marketing Strategy: Planning and Implementation (the to cart. $32.40, like new condition, Sold by Robinson Street Books rated 4.0 out of 5 stars, ships from Binghamton, NY, UNITED STATES, published 1991 by Richard D Irwin.
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Seller's Description:
Like New. Prompt shipment, with tracking. we ship in CLEAN SECURE boxes Book Description Marketing Strategy is a flexible, short, paper-back text which can be used on its own or packaged with a casebook (Cravens, Lamb, Crittenden Strategic Marketing Management Cases-1999) or with a custom published case book. It covers the concepts and theories of creating and implementing a marketing strategy. The text offers a focus on the strategic planning process and marketing's interfunctional relationships. --This text refers to the Paperback edition.
Add this copy of Marketing Strategy: Planning and Implementation (the to cart. $34.45, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 1991 by Richard D Irwin.
