This work offers coverage of consumer behaviour including psychological, social and managerial implications. There are cases at the end of each major section of the text. The cases can be read in class and used to generate discussion of a particular topic.
Read More
This work offers coverage of consumer behaviour including psychological, social and managerial implications. There are cases at the end of each major section of the text. The cases can be read in class and used to generate discussion of a particular topic.
Read Less
Add this copy of Consumer Behavior: Building Marketing Strategy [With to cart. $3.09, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2009 by Irwin/McGraw-Hill.
Add this copy of Consumer Behavior: Building Marketing Strategy [With to cart. $3.09, very good condition, Sold by ThriftBooks-Baltimore rated 5.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2009 by Irwin/McGraw-Hill.
Add this copy of Consumer Behavior: Building Marketing Strategy [With to cart. $3.09, good condition, Sold by ThriftBooks-Baltimore rated 5.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2009 by Irwin/McGraw-Hill.
Add this copy of Consumer Behavior: Building Marketing Strategy to cart. $3.94, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2010 by Irwin/McGraw-Hill.
Add this copy of Consumer Behavior: Building Marketing Strategy to cart. $3.94, good condition, Sold by Gulf Coast Books rated 5.0 out of 5 stars, ships from Memphis, TN, UNITED STATES, published 2009 by McGraw-Hill/Irwin.
Add this copy of Consumer Behavior: Building Marketing Strategy [With to cart. $3.97, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published by Irwin/McGraw-Hill.
Add this copy of Consumer Behavior: Building Marketing Strategy [With to cart. $3.97, good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published by Irwin/McGraw-Hill.
Add this copy of Consumer Behavior: Building Marketing Strategy [With to cart. $3.97, good condition, Sold by ThriftBooks-Baltimore rated 5.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published by Irwin/McGraw-Hill.
Add this copy of Consumer Behavior: Building Marketing Strategy [With to cart. $3.97, fair condition, Sold by ThriftBooks-Baltimore rated 5.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published by Irwin/McGraw-Hill.
Add this copy of Consumer Behavior With Ddb Lifestyle Study Data Disk to cart. $4.00, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2009 by McGraw-Hill/Irwin.
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