Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.
Read More
Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.
Read Less
Add this copy of Consumer Behavior: Building Marketing Strategy, 12th to cart. $3.09, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2012 by Irwin Professional Pub.
Add this copy of Consumer Behavior: Building Marketing Strategy to cart. $3.09, good condition, Sold by ThriftBooks-Baltimore rated 5.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2012 by Irwin/McGraw-Hill.
Add this copy of Consumer Behavior: Building Marketing Strategy, 12th to cart. $3.09, very good condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2012 by Irwin Professional Pub.
Add this copy of Consumer Behavior: Building Marketing Strategy to cart. $3.09, good condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2012 by Irwin/McGraw-Hill.
Add this copy of Consumer Behavior: Building Marketing Strategy to cart. $3.09, fair condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2012 by Irwin/McGraw-Hill.
Add this copy of Consumer Behavior: Building Marketing Strategy, 12th to cart. $5.00, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2012 by Irwin Professional Pub.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of Consumer Behavior, 8th to cart. $17.00, good condition, Sold by A2ZBooks rated 5.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2000 by McGraw-Hill.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good Condition. Used good, highlighting, disk included Quantity Available: 1. ISBN: 0072416882. ISBN/EAN: 9780072416886. Pictures of this item not already displayed here available upon request. Inventory No: 1560731403.
Add this copy of Consumer Behavior 9th Edition to cart. $17.99, very good condition, Sold by Russell Books rated 4.0 out of 5 stars, ships from Victoria, BC, CANADA, published 2003 by Irwin/McGraw-Hill.
Add this copy of Consumer Behavior 8th to cart. $19.00, very good condition, Sold by A2ZBooks rated 5.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2000 by McGraw Hill College.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very Good Condition. With New 3.5 inch disk un-opened. All pages are clean except for number written inside front cover. Quantity Available: 1. ISBN: 0072416882. ISBN/EAN: 9780072416886. Pictures of this item not already displayed here available upon request. Inventory No: ABE417286498.
Add this copy of Consumer Behavior: Building Marketing Strategy to cart. $19.94, good condition, Sold by BookHolders rated 5.0 out of 5 stars, ships from Gambrills, MD, UNITED STATES, published 2003 by Irwin/McGraw-Hill.
