"Consumer Behavior, 9/e", by Hawkins, Best, and Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic ...
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"Consumer Behavior, 9/e", by Hawkins, Best, and Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
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Add this copy of Consumer Behavior: Building Marketing Strategy: With to cart. $36.89, fair condition, Sold by Reliant Bookstore rated 5.0 out of 5 stars, ships from El Dorado, KS, UNITED STATES, published 2003 by Mcgraw.
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Seller's Description:
Fair. This book is a well used but readable copy. Integrity of the book is still intact with no missing pages. May have notes or highlighting. Cover image on the book may vary from photo. Ships out quickly in a secure plastic mailer.
