This volume provides a contemporary introduction to business strategy analysis, and is intended as a basic text for MBA courses in business policy and business strategy. It explains how formulating effective strategy requires an understanding of the characteristics of the business environment, the characteristics of business enterprise and the basis of competitive advantage. The book provides both MBA students and practising managers with: rigorous integrated analysis, not often present in traditional MBA texts; ...
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This volume provides a contemporary introduction to business strategy analysis, and is intended as a basic text for MBA courses in business policy and business strategy. It explains how formulating effective strategy requires an understanding of the characteristics of the business environment, the characteristics of business enterprise and the basis of competitive advantage. The book provides both MBA students and practising managers with: rigorous integrated analysis, not often present in traditional MBA texts; international consideration of competition and strategy formulation incorporating Japanese and European contributors and drawing on examples of European, Asian and Canadian corporations; concepts and techniques of strategic management which are of practical use; and examples of current research and practice.
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