Drawing from successful examples of customer equity in a variety of industries, the authors provide a unifying framework and practical tools for measuring customer value--the potential profitability of each customer to the company.
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Drawing from successful examples of customer equity in a variety of industries, the authors provide a unifying framework and practical tools for measuring customer value--the potential profitability of each customer to the company.
Read Less
Add this copy of Customer Equity: Building and Managing Relationships as to cart. $6.09, good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2001 by Harvard Business Review Press.
Add this copy of Customer Equity: Building and Managing Relationships as to cart. $8.10, very good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2001 by Harvard Business Review Press.
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Seller's Description:
Very Good. Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp.
Add this copy of Customer Equity: Building and Managing Relationships as to cart. $11.24, very good condition, Sold by HPB-Diamond rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2001 by Harvard Business Review Press.
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Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of Customer Equity: Building and Managing Relationships as to cart. $15.09, very good condition, Sold by Goldstone Books rated 4.0 out of 5 stars, ships from Ammanford, CARMS, UNITED KINGDOM, published 2001 by Harvard Business Review Press.
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Very good. All orders are dispatched within 1 working day from our UK warehouse. Established in 2004, we are dedicated to recycling unwanted books on behalf of a number of UK charities who benefit from added revenue through the sale of their books plus huge savings in waste disposal. No quibble refund if not completely satisfied.
Add this copy of Customer Equity: Building and Managing Relationships as to cart. $19.94, good condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2001 by Harvard Business School Press.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In good all round condition. Dust Jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 650grams, ISBN: 9780875847641.
Add this copy of Customer Equity: Building and Managing Relationships as to cart. $22.49, new condition, Sold by Thevillagebookstore rated 5.0 out of 5 stars, ships from Fall River, MA, UNITED STATES, published 2001 by Harvard Business Review Press.
Add this copy of Customer Equity: Building and Managing Relationships as to cart. $22.50, good condition, Sold by Ravin Books rated 2.0 out of 5 stars, ships from Yankton, SD, UNITED STATES, published 2001 by Harvard Business Press.
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Used-Good. Slight wear. May have minor sticker residue or marks or writing. Our service is second to no other seller because we use easy to remove inventory tags and try to ship every day so your book arrives quicker! As a small independent book store in the Midwest we thank you for the support. Satisfaction guaranteed in all transactions. Let us know what we can do to help!
Add this copy of Customer Equity Format: Hardcover to cart. $29.09, new condition, Sold by indoo rated 4.0 out of 5 stars, ships from Avenel, NJ, UNITED STATES, published 2001 by Harvard Business Review Press.
Add this copy of Customer Equity: Building and Managing Relationships as to cart. $29.53, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2001 by Harvard Business Review Press.
