Based on decades of research, teaching and application, this book presents a comprehensive treatment of database marketing. Integrating theory and practice, it offers rigorous models, methodologies and techniques illustrated through numerous examples.
Read More
Based on decades of research, teaching and application, this book presents a comprehensive treatment of database marketing. Integrating theory and practice, it offers rigorous models, methodologies and techniques illustrated through numerous examples.
Read Less
Add this copy of Database Marketing: Analyzing and Managing Customers to cart. $2.69, very good condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2009 by Springer.
Add this copy of Database Marketing: Analyzing and Managing Customers to cart. $7.00, good condition, Sold by Goodwill Southern California rated 4.0 out of 5 stars, ships from Los Angeles, CA, UNITED STATES, published 2009 by Springer.
Add this copy of Database Marketing: Analyzing and Managing Customers to cart. $31.44, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2009 by Springer.
Add this copy of Database Marketing Analyzing and Managing Customers to cart. $40.68, new condition, Sold by discount_scientific_books rated 5.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES.
Add this copy of Database Marketing: Analyzing and Managing Customers to cart. $65.91, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2010 by New Age International Publishe.
Add this copy of Database Marketing: Analyzing and Managing Customers to cart. $68.00, like new condition, Sold by Book Dispensary rated 5.0 out of 5 stars, ships from Niagara Falls, NY, UNITED STATES, published 2008 by Springer.
