Built around the authors' seminal 4Ps (Product, Price, Place, Promotion) framework, Essentials of Marketing, 12/e, is revised to integrate new concepts and timely examples. Unfolding trends are covered, including multi-channel marketing, customer equity, customer-initiated interactive communications, ethical issues, and more. The innovative CD features video clips to accompany cases in the text.
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Built around the authors' seminal 4Ps (Product, Price, Place, Promotion) framework, Essentials of Marketing, 12/e, is revised to integrate new concepts and timely examples. Unfolding trends are covered, including multi-channel marketing, customer equity, customer-initiated interactive communications, ethical issues, and more. The innovative CD features video clips to accompany cases in the text.
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Add this copy of Essentials of Marketing, 12th Edition to cart. $2.67, good condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2009 by McGraw-Hill/Irwin.
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Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
Add this copy of Essentials of Marketing: a Marketing Strategy Planning to cart. $2.84, very good condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published by McGraw-Hill Education.
Add this copy of Essentials of Marketing: a Marketing Strategy Planning to cart. $2.84, good condition, Sold by ThriftBooks-Atlanta rated 4.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published by McGraw-Hill Education.
Add this copy of Essentials of Marketing: a Marketing Strategy Planning to cart. $2.84, good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published by McGraw-Hill Education.
Add this copy of Essentials of Marketing: a Marketing Strategy Planning to cart. $2.84, good condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published by McGraw-Hill Education.
Add this copy of Essentials of Marketing: a Marketing Strategy Planning to cart. $2.84, fair condition, Sold by ThriftBooks-Reno rated 4.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published by McGraw-Hill Education.
Add this copy of Essentials of Marketing: a Marketing Strategy Planning to cart. $2.84, fair condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published by McGraw-Hill Education.
Add this copy of Essentials of Marketing With Student Cd to cart. $3.34, good condition, Sold by ThriftBooks-Atlanta rated 4.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2007 by McGraw-Hill/Irwin.
Add this copy of Essentials of Marketing, 12th Edition to cart. $3.51, good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2009 by McGraw-Hill/Irwin.
Add this copy of Essentials of Marketing to cart. $4.75, very good condition, Sold by The Book Cellar rated 4.0 out of 5 stars, ships from Nashua, NH, UNITED STATES, published 2009 by McGraw-Hill Companies, The.
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Very Good. Size: 8x1x10; Great used condition. A portion of your purchase of this book will be donated to non-profit organizations. Over 1, 000, 000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders.
Great reference, plenty of marketing examples, great source of information. Recommend this book to all students entering marketing. Given a ficticious company, my marketing team was able to bring a proposed product to market using the 4p's price, product, promotion & place, and the SWOT analysis of our company and that of our competitors. This is an Excellent reference.
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