Essentials of Marketing pioneered an innovative structure-using the "Four Ps" framework first introduced by Jerome McCarthy-with a managerial approach. The 16th edition continues to build both the logic of the Four Ps and its strategy planning approach to support new developments in the field. Essentials of Marketing prepares students for success by teaching skills through examples, explanations, frameworks, models, classification systems, cases, and practical "how-to" techniques geared toward increasing analytical ...
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Essentials of Marketing pioneered an innovative structure-using the "Four Ps" framework first introduced by Jerome McCarthy-with a managerial approach. The 16th edition continues to build both the logic of the Four Ps and its strategy planning approach to support new developments in the field. Essentials of Marketing prepares students for success by teaching skills through examples, explanations, frameworks, models, classification systems, cases, and practical "how-to" techniques geared toward increasing analytical abilities and helping students figure out how to do a superior job of satisfying customers. Special topics like services, international marketing, big data, social media, ethics, and more are integrated throughout the text. Additional resources further enhance learning, including new Marketing Analytics: Data to Knowledge exercises in Connect, updated and brand new cases, and completely updated instructor supplements.
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Add this copy of Essentials of Marketing to cart. $12.91, fair condition, Sold by TextbookRush rated 4.0 out of 5 stars, ships from Grandview Hts, OH, UNITED STATES, published 2018 by McGraw-Hill Education.
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Add this copy of Essentials of Marketing to cart. $13.61, good condition, Sold by TextbookRush rated 4.0 out of 5 stars, ships from Grandview Hts, OH, UNITED STATES, published 2018 by McGraw-Hill Education.
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Add this copy of Essentials of Marketing to cart. $13.61, fair condition, Sold by TextbookRush rated 4.0 out of 5 stars, ships from Grandview Hts, OH, UNITED STATES, published 2018 by McGraw-Hill Education.
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New. Textbook. Large, ~8.5 x ~11; Book only; no access; 768pp all new; glossy HARD covers with 7 buttons cover art + 4-hands; stickers (not for resale) I ship daily at 0900 CT IL USA; VALUE buy!
Add this copy of Essen. of Marketing to cart. $39.96, good condition, Sold by TextbookRush rated 4.0 out of 5 stars, ships from Grandview Hts, OH, UNITED STATES, published 2021 by McGraw-Hill Education.
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